We worked with Rhumaa to shoot their collection Obsolete Trash. This collection aims to bring much needed attention to our polluted waters and delivers not just an impact story, but designer styles and fabrics made by suppliers who care as much about the environment and our future as they do.
Every season, they feature an artist who is as excited about making a difference in the world as they are. This collection’s print is inspired from the artwork of South African photographer, Fernando Badiali. It tells the story of the overlooked rubbish found in our oceans. Fernando’s is an environmental photographer in South Africa who is passionate about showing people everyday things in different ways. In this photograph, Fernando captures a single polystyrene cup floating in what looks like a beautiful backdrop, but instead tells a story of pollution, neglect and social disregard.
ABOUT THE BRAND
Rhumaa is more than just another fashion brand. They are focussed on making a difference with sustainable fabrics, positive production and by creating a platform for our artists. When you wear Rhumaa, you wear an art story with a powerful message to embrace and share forward. It’s a reminder that our clothes build our identity and we are what we wear! Every collection celebrates an artist and an art story. HIdden in the seams of each printed piece, is an art message expressed through print, design, colour, details, and high quality sustainable fabrics. It’s something for you to treasure as a true collectors item.